Welcome to Gidget

Representing the original California lifestyle.


It began with a group of friends. Living the dream on a beach. Breaking the norms and surfing the breaks, from San Clemente to Huntington to Malibu. Their adventures inspiring a generation.

Gidget is for this next generation of young women. Seeking a youthful, active lifestyle and a clean, natural look. Exploring new boundaries. Finding grace & beauty in the unlikeliest of places. Gidget represents a love of the ocean and all its creatures, great and small. It is about embracing the simple things in life. So pack light and enjoy the journey.